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By Doc Searls
October 10, 1997

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I’m putting up this 23-year old piece to see how well it holds up…and for other reasons not relevant to that. — Doc

The original mind game

“Business today cries out for more field marshals.”
— Al Ries & Jack Trout, from
Marketing Warfare, 1986

The word “positioning” took on a new meaning for business in 1972. …

About

Doc Searls

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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