Adtech is tracking-based advertising. I just added that to the text. Thanks for the edit. | by Doc Searls | Medium

9.97K Followers

9.97K Followers

we’ll all keep paying for ACS so it might be helpful to explain what you mean by ad tech.

karl taylor

Doc Searls

May 10, 2016·1 min read

Adtech is tracking-based advertising. I just added that to the text. Thanks for the edit.

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Doc Searls

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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