Advertising can be much more, and other, than that. To get what I mean by that, read Separating advertising’s wheat and chaff. And if that’s interesting to you, dive into Don Marti’s writing as well. And, what the hell, Bob Hoffman too.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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