Let’s start with the rich people. According to Knight Frank, Sydney ranks 14th as a center for Ultra-High-Net-Worth Individuals (those with a net worth of over US$30 million). The top 20 cities in the world for UHNWI’s are:
And how about banks? Last I looked the big four banks in Oz were huge world leaders in the business. They would certainly benefit from a campaign to push Sydney (or, in deference to friends in Melbourne, Adelaide, Canberra and Perth, the whole country) up in the rankings.