And how about banks? Last I looked the big four banks in Oz were huge world leaders in the business. They would certainly benefit from a campaign to push Sydney (or, in deference to friends in Melbourne, Adelaide, Canberra and Perth, the whole country) up in the rankings.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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