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…ly value people’s attention, and therefore the payoff for that transaction of attention is too low, it will not be people’s intention to give their attention.

What If We Never “Needed” Advertising?
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Joe Marchese

Doc Searls

Doc Searls

May 4, 2016·1 min read

And this is why we have ad blocking.

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Doc Searls

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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