Good points, but my post wasn’t a post-mortem. Nor was it a call to censor anything, beyond giving respect to the ad blocking that is already taking place — and which only works online.

Instead it was a comment on the cancer that has now afflicts advertising in its digital forms, and a speculation on what might supplant or replace it there.

If you visit what I’ve been writing about advertising over the years (much of it informed by having been a partner for two decades in one of Silicon Valley’s most successful advertising agencies), you’ll see that I actually respect the kind of advertising you highlight here. I even call it wheat that needs to be separated from the chaff that has earned so much enmity from the the hundreds of millions of people who are now boycotting ads online. I even suggest positive ways that ad blocking’s leverage might be used.

You might also visit the writings of Bob Hoffman and Don Marti, both of whom want full respect for the good that the best forms of brand advertising bring to the world.

Written by

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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