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The answer, at scale, is not “intention”-based ads that people are going to be sure to love (although that would be nice) but an ad market that respects people’s precious time.

What If We Never “Needed” Advertising?
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Joe Marchese

Doc Searls

Doc Searls

May 4, 2016·1 min read

I do not suggest that, and never have. Just want to be clear about that.

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Doc Searls

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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