Market intelligence that flows both ways

As long as the “customer journey” and the “customer experience” is “managed” by companies, and not by customers themselves, the results will be sub-optimal.
A pico for a product is a CRM dream come true: a standard way for every copy of every product to have its own unique identity and virtual cloud (in which any data can live), and standard way any customer can report usage and other intelligence about any product they own—without any smarts needing to live on the thing itself.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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Doc Searls

Doc Searls

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.