The Spinner’s hack on journalism

By telling the story of The Spinner’s outrageous business, journalists miss the story of their own outrageous business model. Exposing that miss is The Spinner’s hack.

The Spinner* (with the asterisk, which I’ll henceforth drop) is “a service that enables you to subconsciously influence a specific person, by controlling the content on the websites he or she usually visits.” Meaning you can hire The Spinner to manipulate another person. It works like this:

  1. You pay The Spinner $29. For example, to urge a friend to stop smoking. (That’s the most positive and innocent…