This is a critical and important point, and I’m glad you bring it up. I’ve watched The Big Short three times (and I’m reading the book for a second time) because the parallels with today’s adtech craze are more than clear and quite creepy.

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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