This is a long version of what I often say when presented with an NDA:

  1. Anybody qualified to steal your idea won’t bother for two reasons: a) they’re too busy doing what they already do; and b) they hate your idea because it’s not their idea.
  2. A better thing would be a DA: a disclosure agreement. Make people promise to disclose your idea. Because that’s what it needs in order to fertilize the marketplace where it will grow. And if your company fails, which odds say it will, at least your idea is out there in the world where it might do some good.

Written by

Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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