TV Viewers to Madison Avenue: Please quit driving drunk on adtech

Marshall Field , along with Harry Gordon Selfridge, John Wanamaker, Feargal Quinn, Joe Colombe (Trader Joe) and other great retailers have all been guided by the actual wants and needs of customers. All of them would have been appalled and disgusted by today’s digital surveillance norms. They also would have considered the practice utterly unnecessary.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.