Very well put. Still, I have a bit of a problem with reducing what we do with media to attention (just as I have with reducing editorial and all online goods to “content”) and transaction. I think there’s more going on than that.

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Author of The Intention Economy, co-author of The Cluetrain Manifesto, Fellow of CITS at UCSB, alumnus Fellow of the Berkman Klein Center at Harvard.

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